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Social Media

Social media has made consumers into content creators. They influence your brand through interactions and a new generation of word-of-mouth.

Our experience with emerging media platforms such as Facebook and Twitter, will help you connect with your consumers like never before. We provide a robust suite of social marketing tools to help achieve your goals including:

FACEBOOK

By developing and managing your Facebook identity, your brand will be open to the world’s largest social network. Increasing Facebook use on mobile devices has given birth to mobile social media. Your brand is now connected directly to people and not just their workstations. We build applications on this platform for stronger consumer relationships and enhanced sharing across Facebook.

TWITTER

Our Twitter widgets help your brand communicate with consumers on a more personal level. In 140 characters, users and their networks can be within arm’s reach of your message. Your customers are now waiting on you to start the conversation.

We also build solutions using Facebook Open Graph API, LinkedIn, Google’s OpenSocial, Foursquare and every other social network.

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Malibu® By U

A global Malibu® initiative called Malibu® By U was created that allows users to design their own blank Malibu® Rum Bottle. Users can purchase a bottle and design it with the provided markers or go to a microsite and design a digital bottle. Vortex’s challenge was to promote this program on Facebook and drive fans in-store to purchase and to enter the contest.

Big Mac Fanatic

McDonald’s wanted to leverage Facebook’s huge user base to call on their brand advocates and encourage them to share their passion for Big Macs.

Discover My Ontario Contest

Travel is a highly personal experience typically shared with loved ones via photos. The Ontario Tourism Commission saw an opportunity to leverage Facebook, the most popular photo sharing tool in the world, with mobile technology to capture travel moments where they happen to promote a contest.

Rogers Beg-For-A-BlackBerry

Rogers recognized the value of social media and wanted to integrate a mobile campaign into a Facebook application. This would promote its line of BlackBerry devices to a new consumer market, while providing a unique wireless experience for its customers.

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